---
title: "Customer Experience: How a fresh perspective can help you leap forward"
description: In this talk with ICAP, the Institute of Children's Activity Providers our CEO discusses how a fresh perspective on Customer Experience can drive growth.
---

[Franscape | Franchise Software | Resources](https://resources.franscape.io/resources)

# [Customer Experience: How a fresh perspective can help you leap forward](https://resources.franscape.io/resources/customer-experience-how-a-fresh-perspective-can-help-you-leap-forward)

 Written by [Theo Millward](https://resources.franscape.io/resources/author/theo-millward) | Apr 22, 2022 2:49:27 PM

In this talk with ICAP Theo Millward, our CEO and Managing Director of Swimtime discusses his approach to running an award-winning swim school business using technology and data to drive and scale operations, and improve customer experience.

 

[View full post](https://resources.franscape.io/resources/customer-experience-how-a-fresh-perspective-can-help-you-leap-forward)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Theo Millward"
  },
  "dateModified" : "2025-07-10T10:32:54.825Z",
  "datePublished" : "2022-04-22T14:49:27Z",
  "headline" : "Customer Experience: How a fresh perspective can help you leap forward",
  "image" : {
    "@type" : "ImageObject",
    "height" : 601,
    "url" : "https://7362702.fs1.hubspotusercontent-na1.net/hubfs/7362702/ICAP%20Talk.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://resources.franscape.io/resources/customer-experience-how-a-fresh-perspective-can-help-you-leap-forward",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Resources"
  }
}
```